Beautiful WordPress Themes &
Plugins with Beautiful Code.

We create bloat-free WordPress themes and plugins.
Our products are fully supported by the people who make them.
Over 27,000 customers depend on our products to power their websites.



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Our Mission

Our mission is a simple one. We aim to provide simple to install and use, premium WordPress themes that are bloat-free in construction and code, yet powerful with functionality. We provide this at an affordable price that enables us to offer exceptional support to our customers.

Our Philosophy

We construct our themes with the same philosophy as we design, simplicity with attention to details. We take our inspiration from decades of design work both on and offline, merging the latest technology with timeless design, focusing heavily on usability, readability and white space.


We construct our themes ‘bloat-free’, which means any extra functionality is provided by custom created plugins. Functionality should always be provided by a plugin, not a theme. Themes are used to change layout and design. Using plugins for functionality ensures that your data is safe when changing to a different theme.


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